FOR IMMEDIATE RELEASE
YOLOtek Named Official Power Mount Provider of Major League Fishing
Company’s AquaStickPRO will be used to capture footage in the league’s upcoming events, leading officials to prepare for increased sales.
SHAWNEE MISSION, Kan. (June 30, 2015) – Fresh off its successful showing at the 2015 Bassmaster Classic Outdoor Expo where its AquaStickPRO was named one of the top 13 new products on the market, Kansas City-based YOLOtek announced today that it has been named the Official Power Mount Provider of Major League Fishing (MLF). As part of the new role, YOLOtek products will be used at MLF upcoming events and by MLF’s elite anglers in competition around the country.
“We’re thrilled to be part of Major League Fishing,” said YOLOtek Founder Christian Corley. “We’ve been fans of the league since it got started, and we consider it to be one of the most exciting sporting bodies in the country. To be connected with them in this capacity is nothing short of monumental for us.”
Major League Fishing originally learned about YOLOtek’s products, which enable anglers to capture video and camera shots securely from a variety of angles at high speeds without losing battery power, through elite angler Casey Scanlon, who has been an official spokesman for YOLOtek since the company was founded in late 2014. Upon hearing about the YOLOtek AquaStickPRO, MLF immediately ordered seven sticks to use in filming the upcoming season of to-be-televised events. When Corley delivered the products to MLF offices in Tulsa, Okla., in June, the league extended the offer to make YOLOtek their Official Power Mount Provider.
“The decision to be associated with them was, of course, a no-brainer,” said Corley, who created the first YOLOtek product at the request of his father and brother—both tournament bass anglers—who needed a way to prevent their phones from losing battery power when they were on the lakes. “It’s not only an opportunity for us to gain exposure, but to really give Major League Fishing a way to create an even more entertaining product for its fans.”
Equally as thrilled about the partnership were the officials at MLF.
“This is a game-changer for Major League Fishing in the way we capture every moment of the action because our onboard GoPro Hero 4 cameras can now run all day without internal camera battery power,” said Major League Fishing Director of Integrated Marketing Jeff Rhoton. “Besides filming for television, we are always looking for new point of views that allow you to watch how the game is played. The AquaSticks are easy to use and are a must for the on-the water weekend warrior.”
In less than a year, YOLOtek has achieved what many companies never do: gaining a loyal, enthusiastic following of influential fans. Among them are a number of elite anglers including Brandon Coulter and Scanlon, who has tested each product and frequently endorses YOLOtek through social media and other events.
“I’ve loved what YOLOtek has been doing from the beginning,” said Scanlon, a MLF Select Angler and member of the Bassmaster Elite Series since 2011. “Their products have solved a huge problem for all of us who have been wrestling with camera batteries and poor angles for years. I’m thrilled that Major League Fishing has brought them on board and is putting their products to good use.”
As an enterprise developed through a joint effort between the Outdoor Channel and 24 of the world’s best bass fishing anglers, Major League Fishing has been gaining in popularity ever since it debuted in 2011. With its unique tournament format, MLF is designed as a television-friendly, entertaining competition that takes viewers inside the competitors’ boats as they compete during six-day events. And, for product providers like YOLOtek, this means both increased exposure and the potential for greater sales volumes.
“We’re honored to be used by some of the best anglers in the world,” Corley said. “If the public takes notice of our product as a result of this, we’ll be ready to meet the demands. After all, that’s why we made the products to begin with: to be used to maximize the angling experience.”
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MEDIA CONTACT
Jill Lee, Premier Sports Management
(913) 563-5419
About YOLOtek:
The Official Power Mount Provider of Major League Fishing, YOLOtek was founded in August 2014 by Kansas City-based product creator Christian Corley whose original PowerStick broke new ground in the fishing and boating industry by enabling boaters to capture images and video on their phones from a secure position without losing battery power. YOLOtek’s second and third products, the AquaStick and AquaStickPRO, gained additional attention by adding the ability to capture shots from a variety of angles and to fit with multiple action cameras including the GoPro, VIRB and iON. Now one of the most revolutionary companies in the industry YOLOtek continues to develop new products aimed at maximizing the boating photo and video experience and is endorsed by some of today’s top elite anglers.
About Major League Fishing:
Major League Fishing, a partnership between Outdoor Channel and many of the world’s best anglers, features made-for-television bass fishing events and utilizes what is considered the most innovative format in competitive fishing. See more at: http://www.majorleaguefishing.com.